Efficiency in business processes and new guest experiences
The irruption of blockchain allows the tourism industry to improve many business processes while generating new experiences. These are just a few examples:
Bookings & Loyalty Points:
Imagine every seat on a plane or every day in a hotel room as a unique NFT. This would allow operators to have full visibility of the status of every item in real-time. Having a unique source of truth, operators will be able to know relevant information of every offering they have on the stop, this means no more overbooking, no more expensive and unreliable database syncs, no more uncertainty due to lack of traceability. And instead, and on top of the increased efficiency: a myriad of new experiences for customers can be created like fidelity passports, auctions of special products or services and many more.
Direct contact with the final customer:
In this case, peer to peer interaction means value can flow from end consumer wallets to operator wallets and vice-versa, allowing operators to strengthen their customer relations and improve their offer. By using NFTs as digital twins of products and services, operators can see what’s happening at all times and constantly improve their offerings.
Management of circular economy and certifications:
Blockchain offers full traceability of supplies, with on chain certificates of history, provenance, environmental impact, waste management, etc. Traceability and data integrity are essential for the circular economy necessary for this sector.
“If you cannot measure it, you can not improve it.”